Last year brought historic pricing to San Francisco’s luxury home market, with some of the city’s most desirable neighborhoods posting record‑high values. According to recent data, San Francisco Association of Realtors’ District 7, which includes Pacific Heights, Presidio Heights, the Marina and Cow Hollow led the city in price gains in 2025.
Luxury Demand Surges
In this ultra‑premium pocket of the city, the median home sales price climbed to $6 million, a 20 % increase from 2024. This is the fastest growth seen in any part of San Francisco last year. Meanwhile, the citywide median house price remained elevated, hovering near $1.7 million.
This surge has been powered by continued demand from affluent buyers, particularly those in tech and related sectors who have benefited from strong stock market performance and rising incomes. Many of these buyers are purchasing with all‑cash offers and moving quickly in competitive bidding scenarios.
What This Means for Our Market
- Sellers in luxury neighborhoods are in a strong position and pricing power remains robust, and high‑end properties are attracting decisive offers.
- Buyers considering upscale homes should be prepared for competition and pace; well‑priced homes in these prime enclaves continue to move quickly.
- For the broader market, these record figures highlight the bifurcation in pricing — luxury segments outperforming while mid‑range brackets feel the pressure of affordability challenges.
If you’re thinking about selling a luxury home or investing in San Francisco’s high‑end market, these trends suggest significant interest persists among deep‑pocketed buyers and 2026 is poised to keep the momentum going.
